Our Story

Our journey began with a mom and her two daughter's, who shared a simple love: shopping for clothes that made them feel confident and inspired.  Browsing new styles together, became their favorite way to connect, laugh and express themselves.  Over time, they realized something bigger; if they loved the pieces they found, others probably would too.  With a little extra time and a lot of passion, they turned their shared hobby into a business.  Their vision was straight forward - curate the kinds of clothes they would wear themselves and make them accessible to friends, family and women everywhere.  What started around the shopping cart has grown into a brand built on connection, personal style and the joy of discovering something you truly love.